Learn Money Day 2014 in Düsseldorf

For the third year in a row, Bain employees from the Düsseldorf office participated in “Learn Money Week,” teaching children how to deal with money in a responsible manner.

As in previous years, Learn Money Day was a great success with a lot of fun involved for all participants. In six educational workshops at different schools in Düsseldorf, Bainies trained 120 children, all aged between nine and ten years, in the “money management” concept. With the help of piggy banks and real-life examples the kids were introduced to the concepts of spending, saving, investing and donating money. With joy they also participated in an “A to Z of Money” poster competition. In about 6 to 8 weeks, Bain trainers will provide follow-up workshops for the six classes in Düsseldorf to exchange children’s experiences with the piggy bank and to reflect on parents’ reactions. Learn Money Day was not only a great experience for the kids, but also for the trainers as the little ones had very different levels of exposure to the trained concepts beforehand.

One example from the “A to Z of Money” poster competition

One example from the “A to Z of Money” poster competition

This year, Bainies from the Düsseldorf office were not the only ones to participate in the global “Learn Money Week” initiative. Our colleagues from Johannesburg and Lagos also joined the effort. In Lagos the Bain initiative reached out to approximately 300 students.

Anne listing the different terms for “money” that the kids have come up with on the blackboard

Anne listing the different terms for “money” that the kids have come up
with on the blackboard

Learn Money is a global initiative that was launched in 2008 by the Young Global Leaders (YGL) Forum of the World Economic Forum. It aims to reduce the rate of debt among youth by improving knowledge of financial and economic topics. During the annual Learn Money Week in March 2014, concurrent activities to increase financial literacy took place across 18 countries and addressed 50,000 young people.

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